Binom Review 2025: The #1 Affiliate Tracker or Just Hype?

As per our analysis in this Binom Review, we would rate Binom at 4.8 out of 5.

4.8 Stars

4.7 Stars

So, I've been putting this incredible affiliate tracking solution through its paces, and honestly, it's been absolutely game-changing! 🔥 In 2025, Binom has become essential for anyone serious about affiliate marketing optimization, offering lightning-fast click processing and comprehensive campaign analytics that can handle millions of clicks without breaking a sweat.

And here's what's amazing – Binom 2.0 can process up to 3000 clicks per second, making it 15 times faster than its predecessor! 💨

They've got this incredible traffic distribution system, advanced filtering capabilities, real-time reporting, and a super intuitive interface that makes managing complex campaigns feel effortless.

Over 7 years of development has made this tracking software absolutely indispensable for serious marketers and agencies.

🤩 Thousands of affiliate marketers and media buyers are already using Binom tracker to optimize their campaigns and maximize ROI while maintaining complete control over their data.

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📈 About Binom: A Quick Look

Binom is a self-hosted affiliate tracking software designed specifically for professional affiliate marketers, media buyers, and performance marketing agencies who need complete control over their campaign tracking and optimization processes.

Unlike cloud-based tracking solutions, Binom runs on your own server, giving you complete ownership of your data and unlimited scalability.

Originally launched with a focus on speed and reliability, Binom has evolved into one of the most sophisticated tracking platforms available, combining powerful analytics, traffic management, and conversion optimization tools in a single package.

Here’s a snapshot of the Binom tracker:

Aspect	Details
Founded 📅	2016
Founder 👨‍💼	Roman Ignatiev
Product Type 💻	Self-hosted affiliate tracking software
Hosting Model 🏠	Primarily self-hosted, with cloud options available
Target Users 🎯	Affiliate marketers, media buyers, and agencies
Pricing Model 💰	Fixed monthly or annual license fee
Server Requirements 🖥️	Linux-based server (e.g., with 2GB RAM, 20GB SSD)
Key Advantage ✨	Unlimited clicks with a fixed fee, giving you total data ownership

The core idea behind Binom is simple: provide a lightning-fast, robust tracker that doesn't penalise you for scaling up. As your traffic grows, your tracking costs don't spiral out of control, which is a massive win for profitability.

✨ Key Features of Binom

Binom is packed with features designed to give you maximum control over your campaigns. It’s not about flashy gimmicks; it's about raw power and efficiency.

⚡ Warp-Speed Performance

Speed is everything in affiliate marketing, and this is where Binom truly shines.

Rapid Click Processing: With click processing times as low as 5 milliseconds, you minimise traffic loss from slow redirects. This speed directly translates to a better user experience and higher conversion rates.
Instant Reports: Binom generates reports almost instantly, regardless of the data volume. This means you can analyse performance and make optimisation decisions in real-time, not hours later.
Zero-Loss Guarantee: The tracker uses transactional engines to store data, ensuring that every single click is recorded and accounted for. Even if your server has an emergency, your data is safe.

🔀 Advanced Traffic Distribution

Binom gives you granular control over where your traffic goes. It's a complete Traffic Distribution System (TDS) built right in.

Paths and Rules: Create complex funnels with multiple paths and rules. You can split-test different landing pages and offers with ease.
Smart Rotation: This isn't your average rotator. Binom's “Smart Rotation” feature can automatically distribute traffic based on click uniqueness and conversion rates, sending users to the path most likely to convert.
20+ Targeting Metrics: Build rules using over 20 different metrics, including geolocation (country, city, ISP), device details (OS, browser, brand), connection type, and more. For example, you can send iOS users in the UK to Offer A, while Android users in Germany go to Offer B.

Binom Advanced Traffic Distribution Feature

📊 Comprehensive Analytics and Reporting

Data is useless without insights. Binom provides powerful tools to slice and dice your stats.

Multilevel Reporting: Drill down into your data with up to five levels of grouping (in V2). You can analyse campaigns by publisher, creative, country, device, and another variable all in one view.
Custom Filters: Create and save complex, multi-layered filters to quickly access the data views you use most often. This helps you identify profitable segments on the fly.
Two-Dimensional Tables: A standout feature is the ability to create two-dimensional reports. For example, you can put zones on the X-axis and countries on the Y-axis to instantly see which zone is performing best in each geo.
Detailed Click Data: Track over 30 different metrics for every click, giving you a complete picture of your traffic. You can also add up to 30 custom tokens to pass unique data from your traffic source.

🚀 Intuitive Organisation and Workflow

Managing hundreds of campaigns can be a nightmare. Binom’s organisation tools make it simple.

Group System: Categorise your campaigns, offers, and landers into groups for easy management. This is a lifesaver when you're running campaigns across multiple verticals or sources
Tags and Notes: Use tags to mark specific rows in your reports (like a high-performing publisher) for quick reference. You can also add notes directly to campaigns to keep track of your optimisations.
Bulk Editing: Save time by editing multiple campaigns, landers, or offers at once.
Integrated Landing Page Hosting: You can store and edit your landing pages directly within the tracker. This reduces the number of redirects, which can improve your page load speed and ROI.

🛡️ Team Collaboration and Security

Binom is built for teamwork and keeps your valuable data secure.

Flexible User Access: If you work with a team, you can create user accounts with specific permissions. In V2, you can even control access down to the column level in reports, so team members only see the data they need to.
Built-in Protection: Binom includes features for bot detection and filtering. You can also set up rules to protect your campaigns from spy tools and moderators.
Cloaking Integrations: While Binom has its own cloaking functions like LP Protect, it also seamlessly integrates with popular third-party cloaking services like Magic Checker and Adspect for an extra layer of security.

Seamless Integrations

Binom connects with the tools you already use, streamlining your workflow.

Traffic Sources: The tracker has templates and API integrations for popular traffic sources like Facebook Ads and Google Ads. This allows for automatic cost updates, saving you from manual data entry.
Affiliate Networks: Setting up postback tracking is simple with pre-built templates for many major affiliate networks.
Full API Access: Binom provides a powerful API that lets you automate almost any task, from creating campaigns to pulling custom reports. This is perfect for advanced users who want to build their own custom dashboards or automation scripts.

💪 Binom V1 vs V2: The Big Upgrade

Binom V2 is a complete overhaul of the original, bringing massive performance improvements and a bunch of new features. While V1 is still a solid tracker, V2 is built for the future of high-volume media buying.

So, what's the difference?

Feature	Binom V1	Binom V2	The Bottom Line
Click Processing ⚡	200 clicks/second	Up to 3,000 clicks/second	A 15x speed increase, crucial for high-traffic campaigns
Daily Capacity 📈	17 million clicks/day	260 million clicks/day	V2 can handle enterprise-level volume without breaking a sweat
Report Generation 📊	Standard speed	Up to 30x faster	Get your data instantly, allowing for quicker optimisation decisions
Database 💾	MySQL	ClickHouse	ClickHouse is designed for analytics, making reports super fast
Storage Needed 📦	3GB per million clicks	1.5GB per million clicks	V2 is twice as efficient with your server's storage space
Report Groupings 📂	3 levels	5 levels	Drill down deeper into your data for more granular insights
Events & Tokens 🔧	10	30	More flexibility to track custom events and pass data
Team Access 👥	Standard roles	Admin & column permissions	More control over what your team members can see and do
New Features ✨	N/A	E-commerce schemes, user action logs, new reports	V2 introduces tools for more complex funnels and better management
Price 💰	$99/month	$149/month	V2 costs more, but the performance gains justify it for serious marketers

The switch from MySQL to the ClickHouse database is the main reason for V2's incredible speed. It allows for near-instant report generation, even with massive amounts of data. For affiliates running millions of clicks, this upgrade isn't just nice to have—it's a game-changer for ROI optimization.

🚀 Getting Started with Binom Tracker: A Step-by-Step Guide for Self-Hosted Users

After successfully installing Binom on your server the next step is to set up your first campaign . This guide walks you through the essential steps to get started.

1. Adding a Traffic Source

Go to the “Traffic Sources” section and click “Create“.

To use a pre-configured template, click “Load from template” and select your desired traffic source. Binom offers templates for many common traffic sources. If your source isn't listed, you can manually add it, specifying the desired tokens.

Load traffic Source from load from template section in binom

If you want to use tokens to transfer information from the traffic source (like ad numbers, publishers, OS, devices, etc.), check the “Use Tokens” box.
Add the relevant tokens for tracking.
Click “Save”.

2. Adding an Affiliate Network

Go to the “Affiliate Networks” section and click “Create“.

Enter the name of the affiliate network.
Add the postback URL provided by the affiliate network. This URL is crucial for tracking conversions.

3. Adding an Offer

Log into your affiliate network, find the offer you want to promote, and copy its unique link. Ensure the offer is approved, if required.
In Binom, go to “Offers” and click “Create“.
Enter the name of the offer.

Paste the offer link into the “URL” field.

Append the ‘{clickid}’ token to the offer URL so that conversions can be tracked. This token ensures that each click is uniquely identified. The exact parameter might vary (e.g., ‘&s1={clickid}’ or ‘&s2={clickid}’), depending on the affiliate network.

Click on ClickID button after Creating Offer on Binom

Click “Save“.

4. Creating a Landing Page (Optional)

If you're using a landing page, go to the “Landing Pages” section and click “Create“.

Click On landers for Creating landing Pages on Binom

Enter the name of your landing page.

Add the landing page URL.

* Click “Save“.

5. Setting Up a Campaign

Go to “Campaigns” and click “Create“.

Enter a descriptive campaign name. Using a clear naming convention helps with organization.

Select the appropriate group and traffic source.

Add appropriate group and traffic source on Binom Campaign

Specify the cost per click (CPC) if your traffic source supports it. If supported, select “Auto,” otherwise, choose a different bidding model.

In the “Traffic Distribution” section, add your landing page (if used) and offer. Define the percentage of traffic to be directed to each path.. If you're not using a landing page, direct traffic directly to the offer.

6. Integrating Conversion Tracking

Postback URL: Set up the postback URL in your affiliate network to notify Binom of conversions. This URL contains parameters that pass conversion data back to Binom. You can find the postback URL template in Binom's settings.

setup postback URL in the Binom Affiliate Network

Conversion Pixel: For tracking conversions on your landing page, implement a conversion pixel. Binom provides a script that you can add to your landing page.
Integrating with Third-Party Tools: To connect Binom with tools like The Optimizer, you'll need to input the API Key, Tracker URL, API Path URL, and any custom domains used in Binom.

7. Tracking and Optimization

Monitor your campaign performance in the “Reports” section.

Customize the dashboard by adding custom columns to track key metrics.
Utilize Binom's features like multi-offer/lander editing, pausing offers/landers from stats, custom events, and the marking system to optimize your campaigns.

By following these steps, affiliate marketers can effectively use Binom to track, analyze, and optimize their campaigns, ultimately maximizing their ROI.

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💰 Binom Pricing Plans

One of Binom's biggest advantages is its fixed pricing model. You pay a flat fee for a license and get unlimited clicks, domains, and users. This is a huge contrast to many cloud-based trackers that charge based on the number of events or clicks you track.

Binom Pricing	Monthly Price	Annual Price (Per Month)	Best For
Binom V1	$119/month	$83/month	Individuals and small teams with moderate traffic (up to 17M clicks/day)
Binom V2	$149/month	$104/month	Growing businesses and large teams with high traffic volumes (up to 260M clicks/day)
Binom Cloud	$199/month	N/A	Businesses that want a fully managed solution without the hassle of server setup

Exclusive Discount Alert: You can often find coupon codes to get a hefty discount. For example, using a code like “AFFMaven” can slash 40% off these rates, making it even more affordable.

Free Trial: Binom offers a 14-day free trial with full functionality and no traffic limits. You can often get this extended to 30 days just by asking their support team or using a coupon, giving you plenty of time to put it through its paces.

This pricing structure makes Binom incredibly cost-effective for high-volume marketers. As your campaigns scale and you push millions of clicks, your tracking costs remain fixed, protecting your profit margins.

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🤝 Support and Documentation

Binom's support team deserves special mention. Unlike many SaaS companies where you're stuck with chatbots and canned responses, Binom provides actual human support that knows the product inside out.

Response times are typically under 10 minutes during business hours, and they'll even help with server setup and optimization. The live chat, email support, and Telegram bot ensure you can get help when you need it.

The documentation covers most scenarios, though it could be more beginner-friendly. However, the 14-day free trial gives you enough time to test everything and ask questions

📊 Performance in Real-World Scenarios

After months of testing Binom with various campaign types, here's what I've observed:

Traffic Handling: The 3,000 clicks per second capacity isn't just marketing fluff. During traffic spikes, Binom maintained consistent performance while other trackers I've used started showing delays.
Reporting Speed: Generate reports for campaigns with millions of clicks in seconds, not minutes. This speed advantage becomes crucial when you're optimizing campaigns in real-time.
Data Accuracy: Postback matching and conversion attribution have been spot-on. No mysterious discrepancies that eat into your profits.
Server Resource Usage: Binom 2.0 is surprisingly efficient, using about 1.5 GB storage per million clicks compared to 3 GB in the original version.

Binom Pros and Cons ⚖️

Unlimited tracking at flat-rate pricing
Lightning-fast performance with minimal redirect delays
Complete data ownership and privacy
Advanced traffic management and cloaking features
Excellent customer support with free installation help
Regular updates and feature improvements
Strong API for custom integrations

Server management requirements
Higher total cost when including hosting
Complex setup compared to cloud alternatives
Limited mobile app functionality

Binom vs. Competitors

How does Binom compare to other popular tracking solutions on the market? Let's put it head-to-head with some key players.

Feature	Binom	Voluum	RedTrack	ClickMagick
Hosting	Self-Hosted (Cloud optional)	Cloud-Based	Cloud & Self-Hosted options	Cloud-Based
Pricing Model	Fixed Fee, Unlimited Clicks	Tiered, based on events/clicks	Tiered, based on events/clicks	Tiered, based on clicks
Starting Price	$83/month (annual plan)	$119/month	$149/month	$79/month
Key Strength	Speed, Control, Cost-Effectiveness at Scale	AI Optimisation, User-Friendly UI	Flexibility (Cloud/Self-Hosted)	Affordability for beginners
Best For	Experienced media buyers, agencies, high-volume affiliates	Marketers who prefer a managed cloud solution with AI features	Small to medium businesses needing flexibility	Solo marketers and startups on a budget

Binom's Main Advantage: The biggest differentiator is the combination of self-hosting and a fixed-price, unlimited-click model. This gives you:

Total Data Ownership: Your data lives on your own server, giving you complete control and privacy.
Unmatched Speed: By optimising your own server environment, you can achieve faster redirect and report speeds than many cloud solutions.
Predictable Costs: You know exactly what you'll pay each month, no matter if you send 1 million or 100 million clicks.This makes Binom the go-to choice for professionals who prioritise performance and long-term cost savings.

Final Verdict: Is Binom the Right Tracker for You?

Binom is hands-down one of the best affiliate tracking platforms available, but it's not for everyone. If you're running serious campaigns with significant traffic volumes and need professional-grade features, Binom delivers exceptional value.

The self-hosted approach provides unmatched data control and performance, while the fixed pricing model makes it cost-effective as you scale. The 40% discount with coupon code “AFFMAVEN” makes the initial investment more palatable.

Bottom Line: If you're ready to step up from basic tracking tools and need something that won't buckle under pressure, Binom is an excellent investment. The combination of speed, accuracy, and control makes it a favourite among serious performance marketers.

Final Rating: (4.8/5)

Ready to take your affiliate tracking to the next level? Grab that free trial and see if Binom fits your needs. Just remember to use the discount code – your wallet will thank you later! 💪